You own a brand called, “You.” In other words, we all own a personal brand, whether you like it or not, or are aware of it or not. That is why your personal brand is supposed to be your number one business or prime concern; and you must consciously nurture and preserve it, just like any other valuable asset. So, when you hear of a personal brand, the business that should first come to mind is that of “your person”, and not that of some business enterprise or venture, elsewhere. Hence, your first product, service, or business is none other than, “You.” By not being able to first promote yourself, you can’t easily market or sell your product, service or business idea
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