Communication: An avenue for showcasing accountability and transparency for Nonprofits
To quote the famous musician Drake in the song Poetic Justice “They say communication saves relations”. Every human relationship starts with communication of interests, wants or needs and the best of them thrive on communicating openly and sincerely.
Communication and relationships are fundamental to human existence. Due to this, we have developed complex cultures, systems and societies around them. These two form the foundation of every human institution.
Just as meaningful relationships on the personal level are formed on openness and candidness, long-lasting organisational relationships are built on the same foundation with a different label called accountability and transparency. In both cases, it is the way we communicate that determines the lifespan of the relationship.
Accountability and transparency are related but distinct concepts. Accountability refers to the responsibility of an organisation or individual to provide a detailed account of their actions and decisions to stakeholders. This can involve providing information on how funds and resources are used, and how decisions are made.
On the other hand, transparency refers to the quality of being open and honest in communication and operations. A transparent organisation provides information about its operations and decision-making processes in a clear and accessible way and is open to scrutiny and feedback from stakeholders.
Accountability and transparency are important for organisations to build trust and credibility with stakeholders and demonstrate their commitment to responsible and ethical operations. By being accountable and transparent, organisations can show that they are accountable for their actions and decisions and are open to feedback and improvement.
Nonprofits can use communication as a tool for accountability in several ways. For example, they can use communication to share updates and information about their work and its impact on the community. This can help to engage supporters and potential donors, and to show them the progress the organisation is making towards its goals.
Additionally, nonprofits can use communication to be transparent and accountable in their operations. For example, they can use communication channels like their website, social media, and newsletters to share information about their finances and governance, and to provide updates on how they are using funds and resources. This can help to build trust with supporters and donors and to demonstrate the organisation’s commitment to accountability and transparency.
Another way that nonprofits can use communication as a tool for accountability is by soliciting feedback and input from stakeholders. For example, they can use communication channels to ask for input from supporters, donors, and members of the community on the organisation’s work and plans. This can help to ensure that the nonprofit is meeting the needs and priorities of the community, and to make any necessary adjustments to its operations.
Overall, effective communication is an important tool for nonprofits to be accountable and transparent in their operations and to build trust and engagement with supporters and donors. By using communication effectively, nonprofits can demonstrate their commitment to accountability and engage stakeholders in their work.
