Personal Branding: The Why & How of Building a Professional Online Presence
When the word brand is mentioned, the mind often regurgitates brand identity elements, such as: logo, colour palette, design, website, and the like; or we think of the general business reputation and the products associated with a business. Yet, the most important brand to focus on in order to top-up your business performance and foster career success is your personal brand, that is, yourself. Yes, you got me right! There is an amazing brand called, YOU! In an increasingly competitive world that is endowed with a superfluity of digital communication and social media platforms, it is not only vital for individuals to strive to have an edge on their competition, it is also more impactful and gainful to build a professionally-oriented online presence.
Hence, the more you build credibility and loyalty in the minds of your online community, the more and more is your perceived value, and so you can confidently negotiate your-way-through at a premium or higher price.
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