Strengthening Advocacy Communication & Brand Recognition Through Social Media In West Africa

Strengthening Advocacy Communication & Brand Recognition Through Social Media In West Africa

WACSI, supported by the East-East Partnership beyond Borders of the Open Society Institute and OSIWA convened a consultative meeting of social media experts from November 28 to 29, 2012, at the WACSI Secretariat, Accra, Ghana. The meeting brought together thirty-one (31) experts from Nigeria, Ghana, Liberia, Cote d’Ivoire, Kenya, Senegal, Rwanda, Sierra Leone, United States of America, Holland and Germany to deliberate on how social media can be used as a tool for advocacy, communication and brand recognition by CSOs. The Institute mobilised African and international experts within a seminar setting to explore contemporary channels and methodologies through which civil society can effectively utilize new media to promote the development agenda. In addition, WACSI utilized the platform to gather relevant information that would guide the Institute to develop a skills enhancement programme for CSOs to be able to develop and implement a robust social media strategy and to provide capacity development initiatives for CSOs in the region.

 

Read Full Report here.

About the author

+ posts

Share:

Leave your comments